Earth Rhythm (formerly known as Soapworks India) was started in the year 2015 , India's 1st homegrown brand that invests in independent clinical trials and research. At Earth Rhythm, they believe in smart and Safe skincare. The products you use should work and be good for your skin and earth, no exceptions. Each of the formulas are created in house by trained Cosmetic Chemists and are made to be effective , safe and backed by cited scientific research.